Custom Brand Identity
A comprehensive branding package that includes everything you need to set the core foundation of your brand identity.
FULL PACKAGE
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Brand Consultation
We will identify your brand’s target audience, market positioning and unique value proposition to develop a visual strategy for your brand.
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Primary and Secondary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a primary and secondary logo to establish your brand identity.
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Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
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tHE EXTRAS
Choose up to 3 pieces from a menu of brand collateral ranging from business cards to Instagram templates to round out your package.
INVESTMENT
LITE PACKAGE
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Primary Logo
Over 3 rounds of concepts and 2 rounds of revisions, we will develop a primary and secondary logo to establish your brand identity.
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Style Guide
We will compile a style guide booklet complete with typeface, color, and photography guidelines that serve as an art direction bible for your brand.
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INVESTMENT
the process
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01. Visual Research
First, we will create a collaborative Pinterest mood board to exchange ideas on color and typography that reflects the brand.
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02. logo design
Based on our Visual Research, we will submit a round of logo concepts. We will refine the concepts through up to 4 rounds of revisions.
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03. Style Guide
Based on our finalized moodboard & Logos, we will create a Style Guide complete with typeface, color, logo and digital applications.
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04. Delivery
And your brand is ready to launch! We'll deliver several files and package all assets for you to launch your brand.
time line
FAQs
What do I need prior to the branding process?
- A business name
- An idea of who your ideal customer is
How are the final logo files delivered?
The final logo files are delivered in .ai, .eps, pdf and .png format in multiple color variants
You will receive 1 primary logo and 1 secondary logo.
What’s the difference between the Full and Lite packages?
The Lite package is a pared down version of the Full package. It is suitable for those who are on a tight budget and require less guidance before launching their brand.
The Full package, on the other hand, includes a one-on-one branding consultation, additional logo iterations and up to 3 pieces of brand collateral. It is suitable for those who want to ensure a visually cohesive brand presence and launch their business with confidence.
What’s in the Style Guide?
- Mood board
- Typeface recommendations
- Color palette recommendations
- Logo and typeface rules
- Photography and post production guidelines
For the brand collateral included in the Full package, what types of assets can I choose from?
- Business cards
- Letterhead
- In-house collateral (one sheet)
- Promotional materials (one sheet)
- Social media templates
How does payment work?
- We require a 50% deposit before the design process begins, and the remaining balance is due before we send over your deliverables.
How long does the design process take?
- Each project type has a different timeline. Please consult our project-specific pages to see an estimated timeline for each.
What if I have a design project that’s not listed on your website?
- We’d love to hear about what you have in mind. Please contact us at hello@wemakeforma.com